Head of Project Management Office PMO bei Wort & Bild Verlag Konradshöhe GmbH & Co. KG
LinkedInHarald Mandl is a trained journalist, a graduate in genetics, and a medical editor. Active in the field of Internet publishing since 1995, he founded and ran an online magazine at Burda at a time when banner ads had not yet been invented. The question of business models in online journalism has been a constant focus for him ever since. Today, he is the head of the Project Management Office (PMO) at Germany’s leading health-focused publishing company. He focuses on developing journalistic projects across all media channels (digital, print) and media formats (video, audio, text, photos, graphics). The goal is to provide the best, most reliable, most understandable, and most useful health and medical information for both laypeople and professionals. Harald Mandl had the opportunity to be part of the early days of the internet in Germany. As editor-in-chief of Uni-Online, as a project manager for internet projects at debis, and as managing director of Netguide, he was able to acquire an enormous breadth of knowledge and expertise, which he was able to build upon at Wort und Bild Verlag. He has been with the company since 2002, serving as the long-time editor-in-chief of Apotheken-Umschau.de, as project manager for the development and operation of over 10,000 pharmacy websites, as the person responsible for the “Apotheke vor Ort” app – which was the first health management app to be released for the iPhone and Android phones – and through his collaboration with the U.S. AI company You.com and the introduction of AI at the publishing house, Harald Mandl has been involved in all relevant areas of digital development in journalism.
Immer seltener landen Menschen auf Medienwebsites – ihre Fragen beantworten heute Chatbots und KI-Suchmaschinen direkt. Der Klick auf journalistische Angebote bleibt aus, die Markenbindung bröckelt. Gleichzeitig kostet es richtig Geld, die Inhalte zu produzieren, von denen KI-Too…
