Program Manager at CIIIC
Heleen Rouw is Program Director of CIIIC (Creative Industries Immersive Impact Coalition) and a strategic leader with a broad background across the creative industries – spanning film, entertainment, cultural institutions and digital innovation. She previously served as Director of international children film-, and mediafestival Cinekid and was a member of the management team at Amsterdam Royal Zoo, where she focused on strategy, audience engagement and financing schemes. Drawing on her experience in both the film industry and innovation-driven environments, she connects storytelling, technology and long-term strategic growth within the creative sector.
Under the patronage of Bavaria’s Minister for Digital Affairs, Dr. Fabian Mehring, the New Realities Competition 2026 – hosted by XR HUB Bavaria and 1E9 – celebrates innovative ideas that harness XR technologies to improve our world and create new experiences. This year's focus i…
Over the past decade, XR has produced extraordinary projects — from narrative VR experiences to dance projects, art installations, operas and (silent) discos in VR. Festivals have played a crucial role and starting point for their distribution. We will get to know and talk to a …