Anna Graf

As the Innovation Lead for Web3 and the Metaverse at Arvato Systems Bertelsmann, Anna Graf specializes in the intersection of loyalty programs, Web3 technologies, and the Metaverse within the corporation. She possesses extensive knowledge in the field of digital transformation, having previously served as the NFT Director at Expanded.art, where she collaborated with renowned artists such as Refik Anadol and Jon Burgerman. Anna continues to engage with the topic of art tokenization as a member of the Advisory Board for arttrade.io. In Hamburg, she contributes to networking and education as a board member of the Hanseatic Blockchain Institute and offers her expertise to the Foundation Metaverse Europe, working on recommendations for future engagement with these emerging technologies.